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Wednesday, February 22, 2012

Google v. Foursquare - Who Will Be the Winner?

According to ABC News, Google is directly taking on Foursquare and creating its own version of a location-service check-in game. Both of these services allow users to check into a location, share it with friends, and earn points on a leaderboard just for showing up.

The New Google Latitude Interface
The Established Website Foursquare












And even though both of these games are in competition with one another, Foursquare does not seem phased. Erin Gleason, a Foursquare spokesperson told ABC News "far from concentrating on what others are doing, we're 100 percent focused on continuing to build an amazing product that changes the way people experience the world around them."

I guess we will all have to wait and see whether the service Google Latitude or Foursquare prevails as the winner of the location check-in competition.

Best of luck to both competitors!

1 comment:

  1. I'm a big fan of four-square, well minus the times I accidentally tweet my location and then I am embarrassed to admit I actually use it. The concept of this "game" itself is quite funny, you "check-in" to a place that is within several feet of your phones GPS and get a certain amount of points depending on, who else is there, how far it was from your last check in, if you've ever been there before, what kind of place it is, if you're the "mayor" etc. You compete with your "friends" who you have to add, and each week your number gets restarted and the game begins over again. I honestly am not sure if Google or Four-Square needs to really worry because as long as there is a sense of competition within the people in either game, those that have either app will still "check-in" for points. Isn't that what a game is all about, beating friends, or competing with them?

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